Solutions · Sales & CRM

Every lead read, qualified and routed before anyone opens the inbox.

Connect the mailbox, the CRM and a model. Let a workflow classify, enrich and assign, and let a human approve the ones that matter.

What you automate

Three workflows teams build here first.

  1. 01

    Inbound inbox triage: classify every email, extract company and intent, create or update the CRM record.

  2. 02

    Lead routing by territory, size and product line, with the assignee notified in chat and the reply drafted.

  3. 03

    Renewal and upsell nudges from CRM stage changes, with a human sign-off before anything customer-facing goes out.

The workflow

What runs, step by step.

Each new email is classified; leads are enriched, created in the CRM and handed to an owner, and a reply is drafted once a person approves it.

  1. 01New email
  2. 02Classify intent
  3. 03Lead or not?
  4. 04Enrich company
  5. 05Create CRM contact
  6. 06Tell the assignee
  7. 07Approve the reply
  8. 08Draft the reply

Every step is a node type in the catalog. Diagram only: no data, no live run.

Before you start

  • A Gmail connection for the shared inbox (or an Outlook one).
  • A HubSpot or Salesforce connection that can create contacts.
  • A credential for the AI provider that does the classifying.
  • Your routing rules (territory, size, product line) written as branch conditions, and a named approver for replies.
  • A Clearbit account if you want enrichment, and a Slack channel or DM for the assignee.

What you get

Every inbound email is classified; leads land in the CRM with an owner who has been told, and no reply leaves until a person has approved it.

Limitations

  • Classification is only as good as your categories and the model. Review the first runs before you trust the branch.
  • The Anthropic integration has no nodes of its own: its models are used through the AI nodes with an Anthropic credential.
  • Model calls count against the workspace AI budget. When the budget is reached, the AI steps stop until it resets or you raise it.
  • Enrichment needs your own Clearbit account; OCNORA does not supply the data.
From the template library

Sales inbox: qualify and route

Poll the sales mailbox, classify each email as lead / existing customer / vendor, create Iris records for new leads and forward the rest to the right team.

Fetch the inbox on a schedule, classify each message, branch on the result, update the CRM and reply.7 nodes · about 20 min to set up
Every run, inspectable

See each step's output, and approve the risky ones.

Illustrated with a support workflow; the run view and the approval request look the same for every workflow.

Run · support-triagePAUSED FOR APPROVALNew ticketdoneClassify intentdoneApprove refundwaiting on a personReply to customerqueuedOUTPUT · CLASSIFY INTENTintent: "refund"confidence: 0.92customer: example-coAPPROVERsupport-leadAUDITevery step logged
A run paused for approval, with a step's output. Illustration with sample data.
Approval requestWAITING ON A PERSONSUPPORT-TRIAGE · HUMAN.PROMPTRefund order SAMPLE-1042?AMOUNT$84.00REASONItem arrived damagedAI INTENTrefund · confidence 0.92TIMEOUT4 h, then escalateApproveRejectdecision → audit log
The request the approver answers. Illustration with sample data.
Why OCNORA here

Built for this, not adapted to it.

Gmail, HubSpot and Salesforce nodes

First-class nodes for the mailbox and the CRM, plus Outlook, Pipedrive and Zoho. OAuth handled by the connection, not by the workflow.

A lead-router template to start from

The sales inbox template fetches mail, classifies it, branches and routes. Import it, swap the connections, run it.

AI classify and extract as nodes

Structured classification and field extraction with the provider of your choice. Outputs are typed, so the branch after them is a plain condition.

Human in the loop

A human prompt node pauses the run for approval with a timeout and a fallback. Big-ticket replies wait for a person; the rest go out.

AI spend you can see

Every model call lands in a cost ledger with a per-workspace budget. Sales automation cannot quietly become your largest AI bill.

Business reports per workflow

Hours saved, money saved and reliability per workflow, so the sales ops lead can show the number without a spreadsheet.

Integrations

Apps this kind of workflow usually touches.

Each one has its own page with operations, triggers and auth.

See a workflow run on your own use case.

Book a technical demo. Bring an n8n file or pick a template, and we build it with you on the canvas while Workflow Health checks it before it ever runs.